Jet Storm...literally.

Wowza.

From today onwards until January 2011, the skies of Japan will be greeted by the faces of five lads.

I kid you not.



JAL, also known as Japan Airlines, calls this plane, that flies exclusively for commercial flights domestically, as 嵐ｼﾞｪﾄ - which translates to Storm Jet or Jet Storm, whichever preferable. But really, it's called Arashi Jet :D

It's part of JAL's new marketing strategy to rebrand themselves. And it also comes with them using Arashi's 'Movin On' for their new branding CM.



As a comm grad myself, how much does this works? I say, pretty alright, if they are aiming to target the fans of the boys which at the moment, consists of a pretty wide range of demographics with males and females alike. Quite likely from this month onwards to January, they would be able to increase revenue for their domestic flights :) But I'm not too sure if it will work very highly in their favor for a longer term because idols' endorsement is one thing as a brand image but for the brand promise + delivery, that takes more than just an endorsement.

Either way, it's awesome to know that the boys have their faces plastered on a Boeing 777 :)

Taking the world by storm, indeed.